Pure Design Consultancy is a small and friendly independent interior design studio, offering a full range of services from conceptual thinking through to project management for the retail, leisure, office and exhibition industries. The aim was to develop a cohesive identity that indicates the industry experience of the consultancy and reflects the high standard of work they deliver through unique customer experiences.
The identity focusses on the concept of pure elements and minerals, manifesting itself through a signature ‘Alabaster’ paper stock, copper detailing, and pure black and white. By using carefully selected combinations of these colours and materials alongside a restrained typographic approach, it helped to build and reinforce a feeling of purity. We took further influence from the periodic table of elements to use just the initials of the consultancy and paired this with a simple circle to maintain a clean and contemporary aesthetic.
These design principles were transferred into two opposing customer profile books which feature a high level of hand-crafted finishing including; multiple stocks, digital and screen printing, foil-blocking, triplexed board covers, central throw-outs and customised binding screws. The identity was also applied across various personal stationery items and a multi-page website.